According to SIM, these days marketing is the biggest challenge as even exclusive brands worldwide are striving hard to obtain the market space. Further, marketing team should be aware of entire marketing risks and competitor position. Hence at SIM the MBA Marketing students learn innovative ways to understand market and think of win-win approaches for getting customers.

SIM MBA students develop key skills for analyzing consumer behavior, taking up marketing research and marketing of services in Industrial and rural set up. With these skills SIM students get valuable market standing and selling advantage to serve their marketing companies. SIM MBA graduates have global perspective and are moving forward to take positions like market researcher, brand manager, marketing manager, channel manager, advertising manager, sales manager.

Students of SIM MBA in Marketing cover the following courses during their 3rd and 4th Semesters: